Filip Werstler

He is a trainer of presentations and business speeches, providing training to international companies, institutions and local entrepreneurs. His clients include such companies as Orange Poland, ABB, UBS, Polpharma, AGH University of Science and Technology in Krakow and Comarch. In his trainings, he spreads his original concept of audience-centrism in speeches, inspired by Amazon's philosophy. He is a speaker, appearing at TEDx conferences and an award-winning speaker at many marketing conferences, such as Infoshare, iDesign and InternetBeta. During his TEDx appearance, he talks about the path he took from stuttering to being a public speaking coach. Every year he prepares dozens of speakers for the most important industry events in Poland and around the world. He is a graduate of the Cracow University of Economics and a scholarship holder of the Erasmus program at the University of Pamplona (UNAV). Privately an admirer of distant travel, close encounters with cognitive psychology and a devoted fan of FC Barcelona. 


Speaking topics: 

Datastorytelling - how to build compelling stories using data? 

Data speaks for itself - we are persuaded by international business portals, corporations or institutions. The problem is that when we enter large organizations, we will hear a great deal of data that... is simply recited and from which little is understood. There we will see managers or management who, yes, listen to the data but understand little of it and certainly don't know why they are listening to it all. On the other hand, we will see people who present this data and would like to be understood, but having access to a huge amount of data and not knowing what will be important to the audience - they communicate everything just in case. This is not effective business communication but could be if only the presenters had the right way of discussing this data. A way that is tailored to the audience. A way that shows the relationships in this data. Finally, a way by which presenters are able to convey their point of view or recommendations for action based on the data, while keeping the audience's attention at the highest level. That's what datastorytelling is. And in this talk, I present four steps to go through to move from communicating data to presenting data-driven stories. 


"Data Storytelling in business presentation”  


Day I (8h) 

Build a data-driven presentation structure 

  • Defining the topic of the presentation 
  • Audience analysis - Key message, demography and needs of recipients  
  • Determination of benefits and objectives of the presentation 
  • Insight creation – how to create data-driven insights from reports? DataPOV technique  


Effective data visualization in presentations and reports 

  • Powerpoint in data visualization – how to use its functions to create effective, interesting and transparent data visualizations? 
  • Basic errors in data visualization – i.e. when the chart becomes incomprehensible to recipients 
  • Best practicies – the most important principles of data visualization in presentations and reports 
  • Visualization tools that work – from plain text to clear data visualizations 
  • Attributes processed involuntarily as a set of 12 clear charting tools 
  • C. Nussbaumer-Knaflic "Chart Cleaning" technique – 5 steps to clear graphs and charts and make them informative  
  • Analysis of recipients' charts and making changes based on the presented techniques and tools – a workshop 



Day II (8h) 

Storytelling in data presentation 

  • Storytelling as a tool to catch attention – why do we need attention and why is storytelling a helpful tool for that? 
  • Storytelling structure – a way to organize the content of the presentation or a report in a logical sequence 
  • Elements that brings attention to the story and data itself – plot twists, suspense, moment of change 
  • Secrets of TED masters – how the best speakers in the world build business stories that are watched by millions of viewers 
  • "Netflix effect" - the principle of an unclosed loop in catching attention in business stories


Data narration in business reports and presentations 

  • Context, data, conclusions – elements that must be included in a good data-driven presentation 
  • Deep Dive vs Big Picture – principles of presenting data in detail and in global terms 
  • Relativization of data – how to facilitate understanding by relativizing the values presented? 
  • The principle of reference points – what are reference points and how to use them in a presentation. 


Final presentations 

Participants are given the opportunity to develop the final presentation (individually or in a team) and then present it. The presentation is followed by a feedback session.  






Linki zewnętrzne:
Sztuka bycia nieidealnym | Filip Werstler | TEDxAGHUniversity 

Infoshare 2021 - Filip Werstler - Sztuka komunikacji w świecie pełnym polaryzacji - jak zachować ... 


(3) Od tabeli w excelu do data driven story | Datastorytelling | Filip Werstler | InternetBeta 2022 - YouTube 








Coach of presentations and business speeches. Speaker appearing at conferences under the TEDx sign. Award-winning speaker at many marketing conferences.
Area of Expertise: 
Business presentations and communications, data storytelling.


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