› Applied Empathy: The New Language of Leadership
› How empathy helps create better products
Empathy is a hot buzzword, but is often hard to incorporate into your business. Companies that do find a way to infuse their business and culture with empathy, are able to more fully understand each other internally in addition to the consumers they serve. So, what’s the one thing many of these companies have in common? The Applied Empathy methodology. Michael Ventura, CEO & Founder of Sub Rosa and author of Applied Empathy, has developed a methodology grounded in tangible tools and practical examples that allow you to truly step into an empathic mindset. In this talk, Michael will describe the various types of empathy, frequent roadblocks to incorporating it within business, and helpful tools and case studies where the Applied Empathy methodology has been used to build stronger and more effective leaders, products, and companies. As technology speeds ahead and machine learning continues to evolve, empathy will play an essential role in bringing humanity into our digital world. Applied Empathy is not just a nice to have, it’s an essential for today’s modern, rapidly shifting landscape.
Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world’s largest and most important brands, organizations and start-ups: from Johnson & Johnson, Pantone, and Adobe to the TED Conference, Delta Airlines and The Daily Show. Michael has served as a board member and adviser to a variety of organizations, including Behance, the Burning Man Project, Cooper-Hewitt, and the U.N.’s Tribal Link Foundation. He is also a visiting lecturer at institutions such as Princeton University and the United States Military Academy at West Point. In addition to these pursuits, Michael leads a thriving indigenous medicine practice, where he helps patients address illness and injury of all types on the road to better well-being. Applied Empathy, his first book, was published by Simon & Schuster in May 2018.