Projekt bez tytułu - 2020-05-19T014416.446

Ada Florentyna Pawlak

Specialist in Transhumanism, AI.cology, Art@Science, Digital Natives Culture, Institute of Ethnology and Cultural Anthropology of the University of Łódź 

Kopia Bez tytułu (24)
Speaking topics

H+/AI Generation. Rebuilding Customer Needs and Business Strategies
Cognitive Enhancement in Business. Cognitive Capitalism and Technological Decision Support 
AI.Cology and Harmonious Development. AI Transformations That Add Value 
Creative Code. Creative Organization: AI and creative imagination 
Building Trust in the Organization in Deep Fake Culture. Blockades and Management of the Fake 
Love, Sex + Robots. Love in era of AI 


Modern business strategies have to take into account the humanistic aspect of technological progress. The mentality of the new generation of consumers – digital natives – is shaped along the main axes of digital transformation determined by the social landscape of AI, the culture of algorithms and video games, transhumanism and somatic capitalism as well as dataism and surveillance capitalism. The aim of workshop is to build the competences in the field of knowledge about the most important areas of technology having profound impact on culture and their market consequences. 

How to make the company stronger in the cognitive dimension by the cooperation of man and technology? The concept of cognitive enhancement builds on direct support of the human mind through advanced technologies that can be used to strengthen, improve and exceed current human cognitive capabilities. Human cognitive authorities, supported by cognitive technology, create a new enhanced cognitive system, which capabilities are a fusion of the biological brain and external expanded minds. The development of AI and its social positioning in the area of ​​all business branches inspires the strengthening of the human mind in terms of 1) motivational reinforcements and assessing intellectual abilities, 2) affective reinforcements and the ability to regulate the action of emotions in the cognitive process, 3) reinforcements related to the process of obtaining information and building knowledge, 4) reinforcements of the aesthetic sense and aestheticisation of reality, 5) perceptual reinforcements, i.e. the possibility of exceeding the current ranges of human senses, 6) qualitative reinforcements related to the reception of reality with new sensory channels that exceed existing perceptions. Thanks to cognitive technology and the extension of human physical ranges of perception we experience new qualities in the cognitive process affecting the processes of attention, memory, and creativity. 

How to implement AI so that AI.Partner increase value ​​of business – to improve communication, support employees, strengthen relationships with clients? AI is the factor of ubiquitous changes: new business models, the evolution of financial markets, advertising and the sales process, significant innovations in education, transport, medicine, pharmacy, food production, etc. The aim of the workshop is to improve competences in the field of AI methods and specific tools to be used in the organization to facilitate its functioning, increase team performance and improve workplace atmosphere by focusing on the creative sphere of activities carried out in harmony with technology. 


How to include the chance to cooperation on our own terms and conditions? How to create in cooperation with AI in a computational and artistic way simultaneously? The activities of artists working in the art@science paradigm provides valuable examples for business. Human and machine cooperation in specific implementations Out of The Box thinking inspires new ways of perceiving the world and using of our mindware (software of our mind). In the workshop we are going to dwell into inspirational examples of co-creation with technology building synergy that cannot be achieved without technological support

Deep Fake Culture creates a false vision of reality by mutually reinforcing true information, half-truths and lies as well as multiplying sources in media bubbles. How to reduce the overall impact and avoid negative aspect of fake culture on business? For this purpose it is necessary to analyze the construction and determinants of false communication. Knowledge of fake-forming factors and techniques allow us to identify destructive content. By mastering these skills we develop mental immunity for the fake – ‘blocking the pipe. 

How does technoculture affect love, friendship and trust in times of artificial intelligence? We live in a time of “becoming”. Sexdroids, digital children, holograms of the dead, social guardian robots, avatars and voice assistants – increasingly more perfect, emotionally simulating creatures will soon become part of our lives. Are we ready for the invasion of robotic and virtual embodiments? Human-artificial intelligence relations are designing a new future for our species. Everything that surrounds man in technological civilization is subject to constant updates and is awaiting the appearance of its new version. 

Bio note

Ada Florentyna Pawlak graduated in law and anthropology at University of Lodz and in communication in business at the Faculty of Political Science at the National Defence University in Warsaw. Ada worked on developing a business communication strategy in international new media companies. She is a founding member of the Polish Transhumanist Association, vice president of the Society of Ethics and Philosophy of Technology which offers trainings focusing on how technological innovations affect social and cultural process and how the creation of new needs influences the transformation of brand strategies and ways of communicating with consumers. Academic lecturer (Kozminski University in Warsaw, IEiAK University in Lodz), trainer of the National Center for Culture and business coach. Author of several reviewed scientific articles on the social consequences of artificial intelligence and transhumanism. Her mission is to make entrepreneurs aware that artificial intelligence and cognitive revolution create a “new world” that requires adaptation and the need to implement new strategies in companies functioning in a rapidly changing environment. Currently she works on her PhD thesis in University of Lodz in the field of transhumanism, a new philosophical and political movement supported by private capital creating a civilizational change which impact will be felt in every area of life in the near future.  


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