Corporate Responsibility Expert, CEO of McPherson Strategies, Angel Investor
› Welcome to the new era of corporate social impact,
› Making Connecting and Compassion Your Life’s Work
› How To Bake Impact Into Your Brand/Company From The Start
In the last two decades, we’ve seen corporate responsibility shift from a nice-to-have to a critical strategic priority. Along the way, big business – once seen as the enemies of social activists — have become activists themselves. What does authentic corporate social impact look like today? How did we get here? And what does your company need to know to thrive in this era?
Susan McPherson owes her success to one thing: the deep, authentic community of contacts she’s built over the years. How has she done it? Susan will share stories and practical tips that can help audiences understand the importance of making deep and meaningful connections and how to do it right (also the topic of her upcoming book!). Networking as we know it is over; we live in a world today where it’s the deep connections built on values and compassion that drive sustainable success.
Any company, no matter the size or structure, can integrate purpose into their business model and engage their employees and customers with important social causes and mission. This presentation, peppered with tips and real examples, helps entrepreneurs think about creating their own impact programs that align with their brand and business goals – and lead to meaningful change and increased revenues
Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Fast Company and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Inspirefest/Dublin, Center for Corporate Citizenship’s Annual Summit, DLD, TOA Berlin, and Techonomy. Susan founded and hosts the bi-weekly #CSRChat on Twitter and is a regular guest on a variety of podcasts. Currently, Susan invests in, and advises women-led technology start-ups, including News Deeply, Hint Water, Apolitical, Arlo Skye, GoldBean and The Muse. She serves on the boards of USA for UNHCR, Girl Rising, The PVBLIC Foundation, and the Lower Eastside Girls Club, and previously served on the board of Bpeace. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, Ocean Collective, She’s The First, The Adventure Project, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and was named as one of Fortune’s 55 Most Influential Women on Twitter, 40 Women to Watch Over 40, Elle Magazine’s Top 25 Women on Twitter and Fast Company’s 25 Smartest Women of Twitter.