› Developing a successful digital strategy: A practical guide
In my work with CEOs and Chief Digital Officers of numerous companies across what world, I have developed a very practical framework for building and implementing a successful digital strategy. I want to share this framework with you, emphasizing what core strategic elements you must put in place, and describing changes to standard business processes you must introduce. I will illustrate this framework with examples from agriculture, petrochemicals, pharmaceutical, automotive, and banking, and show you how you can easily apply it to your company, regardless of whether it’s big or small.
Mikołaj Jan Piskorski, who often goes by the name Misiek, is the Dean of IMD South East Asia overseeing the campus in Singapore, and a Professor of Strategy and Innovation at IMD. Professor Piskorski is an expert on digital strategy, platform strategy, and the process of digital business transformation. He works with companies in various industries across the globe supporting them through digital transformation. He specializes in transformations that span the entire organization, starting with strategic advisory services to the CEO, strategic transformation projects and business development with the top management team, executive education with middle managers, and online education with the rest of the organization.
At IMD, Professor Piskorski is the Director of the Digital Business Excellence open enrolment program series, and a co-director of the Leading Digital Transformation program. He currently leads the following custom programs
- Digital Transformation Journey at Adamed for the top 500 executives
- Digital Business Transformation at Daimler
- Digital transformation program at Siam Commercial Bank in Thailand:
Professor Piskorski’s research has been published in Administrative Science Quarterly, American Journal of Sociology, Harvard Business Review, MIT Management Science, and Social Forces. He also authored a book called: A Social Strategy: How We Profit from Social Media, published by Princeton University Press in 2014. He serves or has served on the editorial boards of several academic journals including American Journal of Sociology, Administrative Science Quarterly, Management Science and Organization Science.
Professor Piskorski received his B.A and M.A. (Cantab) from the University of Cambridge, where he read Economics and Politics at Christ’s College. Subsequently, he received his A.M. in Sociology and Ph.D. in Organizational Behavior from Harvard University. After completing his Ph.D. he became a faculty member in the Organizational Behavior area at the Graduate School of Business at Stanford University. In 2004, he returned to Harvard, before coming to IMD in 2014.