Innovator of the Art World, CEO & Founder of Vastari Group – online marketplace securely connecting private collectors of art, exhibition and museums. Member of the Professional Advisors to the International Art Market.
› Art & Technology
› Web 3.0 and The Art Market
› The Future of Virtual Exhibitions
› Blockchain and The Arts
› Fundraising for Tech Startups
In the 90s, the art market started publishing online and the NY Times arts headlines in 1999 predicted that all types of art would be sold online very soon. 20 years later, the online art market has still not boomed, but other developments in technology pose many existential questions to the structures that underline the art market. How will Web 3.0 disrupt the art world as we know it, and what questions does it raise about the meaning of art itself?
COVID-19 caused all businesses to close their doors, including museums. But searches for virtual exhibitions, virtual museum tours and digital exhibitions grew as people looked to learn and experience arts and culture from their homes. The museum world developed an immediate response to this need, and became a valuable resource for homeschooling, as a trusted online resource for educational content. But what is the future of virtual exhibitions beyond the pandemic panic? What will these structures become and will there be any business models developing from them? This talk explores these questions.
In 2018, Vastari helped curate a full-day conference at Christie’s about blockchain and the art market. 2 years on, the technology still holds a lot of promise for the industry. What has continued to happen in the space of distributed ledgers and the arts beyond the initial crypto-hype?
Bernadine Bröcker Wieder is CEO and founder of Vastari Group, an online marketplace securely connecting private collectors of art, exhibition producers, venues and museums for exhibition loans and tours. She was a founding member of the team at Trinity House gallery on Maddox Street in London, has worked to represent illustrators at Traffic Creative Management agency and facilitated museum exhibition design at Ralph Appelbaum Associates in New York. Bernadine is a member of the Professional Advisors to the International Art Market, the Association of Women in the Arts and the Worshipful Company of Arts Scholars. Bernadine holds a Master’s degree in History of Art and Art-World Practice from Christie’s Education/The University of Glasgow and a Bachelor’s degree in Fine Arts/Illustration from Parsons School of Design, New York. She is a young ambassador to the Museum of London, an advisor to We Are Museums, Cromwell Place, Artnome, the Christie’s Employers Advisory Group and a mentor at the Founder Institute. In 2018 she was selected for Apollo Magazine’s 40 under 40 Europe, and shortlisted for the Natwest Entrepreneur of the Year Award in 2017. Bernadine is a huge proponent of technological innovation for the art world, and in July 2018, Vastari helped co-organise the first Christie’s Art+Tech Summit in London, focussing on blockchain technology and the first Future of the Art Market Unconference at Somerset House in London in 2019.